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Strategic Business Plans are an
indispensable tool for both start-up companies and established
companies to understand changing business environments, to set
strategic directions, to obtain funding, and generally to
improve chances for success.
The Strategic Business Plan is a
living document and should be updated at least on a yearly basis
to accommodate changing market conditions.
Using a Strategic Business Plan
template and Excel-based modeling and analysis tools, we will
work together with your team to iteratively develop a strategic
plan for your business, and provide an independent coach for
subsequent updates. |
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Strategic Goals: These are
strategic goals from the Company viewpoint and address the
following questions. What is needed to achieve a sustainable
business in this business area?
Mission: These statements
link the Company with the customers.
Key Success Factors: These
are characteristics that any company should have to
achieve success in this particular business area.
Environmental Situation:
These are the key characteristics of the market as whole.
SWOT Analysis: This analysis
defines the strengths and weaknesses of the Company in this
business area when comparing the Company to the Key Success
Factors and also taking into account the Environmental
Situation. The goal of this analysis is to find Opportunities
for the company in the marketplace, where Strengths are
market differentiators and Weaknesses have minimal impact
on competitive position. Threats are external influences,
which make it more difficult to take advantage of Opportunities,
and are considered as business risks.
Performance Analysis:
Generally based on a three to five year plan, this Excel-based
model of the business projects monthly sales and costs.
Sensitivity analyses are used to fine tune business processes
and strategies.
Actions: These are activities
to implement the Strategic Plan. Actions can also influence the
environmental landscape, eliminate weakness, and counteract
threats. |